Soho Sandwich Co: Trendy cafe vibes for B2B catering company

Project Role:

UI Designer

Agency:

The Digital Maze

Client:

Soho Sandwhich Co

Skills

UI Design

Web Design

Adobe XD

Agile Workflows

Bringing the flavour back into B2B catering

Some projects just make you hungry...

Bringing the flavour back into B2B catering

Some projects just make you hungry...

Bringing the flavour back into B2B catering

Some projects just make you hungry...

Bringing the flavour back into B2B catering

Some projects just make you hungry...

Bringing the flavour back into B2B catering

Some projects just make you hungry...

So how sandwiches approached us looking for a new approach to their website That focused on the quality of their food over just their catering abilities.

Soho wanted to communicate the people led approach to business that they take and how fresh their products are they were looking for something more akin to a café or restaurant vibe than the traditional B2B approach.


Soho have won awards for their food quality and their branding is focused on Soho New York - They wanted to be clear about this with references to their origins and to their ingredients. We designed a site that focused on both, by being decorative when discussing the brand history, but stepping back to make room for the produce to shine when the time comes.

Soho's new website has seen them go from success to success - most recently they were taken on as East Midlands Railways supplier of sandwiches for their first class services.

Other Highlights

Other Highlights

See the rest of my work highlights.

See the rest of my work highlights.

See the rest of my work highlights.

What makes me, me:

What makes me, me:

What makes me, me:

What makes me, me:

What makes me, me:

My education, experience, soft and hard skills.

How I got to where I am now.

My education, experience, soft and hard skills.

How I got to where I am now.

My education, experience, soft and hard skills.

How I got to where I am now.

My education, experience, soft and hard skills.

How I got to where I am now.

My education, experience, soft and hard skills.

How I got to where I am now.

Me, Myself

& Design.

Read about my approach to design, and a little about who I am.

Me, Myself

& Design.

Read about my approach to design, and a little about who I am.

Me, Myself

& Design.

Read about my approach to design, and a little about who I am.

Me, Myself

& Design.

Read about my approach to design, and a little about who I am.

Me, Myself

& Design.

Read about my approach to design, and a little about who I am.

James Walsh

This website was designed from scratch by hand in Figma, and brought to life in Framer (Not a template in sight).

(All works shown are copyright of either the employer or the client and are exhibited for informative purposes only)

Website design is copyright James Walsh © 2025