Soho Sandwich Co: Trendy cafe vibes for B2B catering company
Project Role:
UI Designer
Agency:
The Digital Maze
Client:
Soho Sandwhich Co
Skills
UI Design
Web Design
Adobe XD
Agile Workflows

So how sandwiches approached us looking for a new approach to their website That focused on the quality of their food over just their catering abilities.
Soho wanted to communicate the people led approach to business that they take and how fresh their products are they were looking for something more akin to a café or restaurant vibe than the traditional B2B approach.

Soho have won awards for their food quality and their branding is focused on Soho New York - They wanted to be clear about this with references to their origins and to their ingredients. We designed a site that focused on both, by being decorative when discussing the brand history, but stepping back to make room for the produce to shine when the time comes.
Soho's new website has seen them go from success to success - most recently they were taken on as East Midlands Railways supplier of sandwiches for their first class services.

This website was designed from scratch by hand in Figma, and brought to life in Framer (Not a template in sight).
(All works shown are copyright of either the employer or the client and are exhibited for informative purposes only)
Website design is copyright James Walsh © 2025