When tasked with creating some new brand concepts for pilgrim foodservice we took an approach that utilised the different design voices inside the team, Utilising different team members to create distinct concepts in isolation from each other and then reviewing afterwards as a group to refine them. This brought different angles and perspectives to the brief.

Whilst ultimately, this pitch was unsuccessful (The client decided not to proceed with a new brand direction) they stakeholders we met with said that seeing the how their brand could evolve in the future had opened their eyes to new possibilities and ways of marketing.