Focusing on flavour for Montezuma chocolate concepts
Project Role:
Design Sales, UI Designer
Agency:
The Digital Maze
Client:
Montezumas Chocolate
Skills
Pitching
UI Design
Design Thinking
Web Design
When we were given the opportunity to pitch a new website for Montezuma's chocolate I really wanted to lean into the different illustrations and character that the flavours had.
A simple but effective approach to the layout left lots of room for the character of each chocolate bar to shine through. Using simple colour theme meant that the colours were easily swappable per product without interrupting the smoothness of the user experience.
We also suggested that Montezuma brought some of the personality of their founders to the site showing their personal take on the chocolates and why they were created.
They also required a simple to use subscription interface we made sure that this didn't interrupt the normal purchasing flow of people who just wanted a single item but was a pleasure to use for those wanted to subscribe.
Unfortunately we never got the chance to present this pitch because of conflicts in the sales process (that I was not privy to) but I remain proud of this work and think that it would have made for a really interesting website.
This website was designed from scratch by hand in Figma, and brought to life in Framer (Not a template in sight).
(All works shown are copyright of either the employer or the client and are exhibited for informative purposes only)
Website design is copyright James Walsh © 2025